"If You Can't Measure It" Doesn't Measure Up

“The perception that good management is closely linked to good measurement runs deep,” says Roger Martin in this article on the HBR blog site. Rotman, who is Dean of the Rotman School of Management at the University of Toronto, says a certain comfort can be found in the certainty of numbers and measurements. But that locks them in to a way of thinking of the future as an extrapolation of the past. But, as Martin says:

The future is about imagination, not measurement. To imagine a future, one has to look beyond the measurable variables, beyond what can be proven with past data.

He cites the example of Motorola, who when they were devising their new phones, Research in Motion (RIM) was working on a device that could carry voice and data. Ironically, RIM’s BlackBerries are now under threat from the likes of the iPhone and Nexus One.

It’s an interesting article that could be summed up by Martin’s assertion, “If you can’t imagine it, you will never create it.” You have to wonder how that is being applied in Ireland at the moment as the powers that be strive for their “knowledge economy.”

One thought on “"If You Can't Measure It" Doesn't Measure Up

  1. Management is a construct. Measurement gives a false sense of security as figures “never lie” !

    The corporate business model is more successful in the likes of IKEA and Lidl than in GE. Bankers rule the roost in the Anglo-Saxon model. And we know that they are unsound…..

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