Making Content Pay

Online publishers are still grappling with ways to make online content pay. News Corp moved the London Times behind a paywall and watched readership drop off a cliff. Apple proposes to charge publishers for access to the iPad, but on terms that are unlikely to please content providers.

Now Dutch company, Cleeng, (they seem to pronouce it “cling” in the promotional video) propose to let providers block off certain sections of their web pages in an attempt to hook visitors on the free content first. Readers then have the option of (micro)paying for the additional material.

Founded in March this year, Cleeng says it works with most major content management systems such as WordPress, Drupal, Joomla, etc. (I would test it out on this site except no one would be bothered to pay!)

Cleeng claims to bring “innovation to content monetization.” It is interesting to watch this element of web evolution unfold, because whoever figures it out is likely to make a lot of money.

Cleeng – Publisher’s Video – Innovation with content monetization from Cleeng on Vimeo.