The Web Summit was a busy place. Over 10,000 tickets were sold and 500 press passes were given out. So getting the message out was a challenge.
Before attendees had even reached the venue, the marketers were at work. One guy was handing out fliers for hair cuts at a local barber.
Another guy in a gorilla costume was handing out Fyffes bananas. Guerilla marketing, I guess.
During lunch one day, there were two young teenagers outside playing traditional Irish music. That was a good move and well received by the passing entrepreneurs.
The room where start-ups were was busy and crowded, to say the least. The question for any company or start-up exhibiting there is: How do I stand out? Just as important is the question: Is my message clear?
As van Molkte famously said, “No battle plan survives contact with the enemy.”
So, here are some marketing messages that didn’t survive contact with the