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“Your brand is your image. If that gets lost in translation, you are in big, big trouble”

  There is more to exporting that just slapping up a German, French or Chinese version of your website. What sounds like a lovely recipe to an Irish audience, for example, could turn French stomachs, said Ross O’Loughlin of Translations.com. And direct translations of marketing blurb by non-native speakers can have hilarious consequences, he said. [...]

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Don't Look to the Business for IT Innovation!
Three Tips to Align Business & IT Strategies

Three Tips to Align Business & IT Strategies

Prof. Joe Peppard outlines the gap between Information Services and Information Technology, and the push-pull tension with business technology

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The Impact of Scarcity on Innovation

The Impact of Scarcity on Innovation

Does a shortage of resources hurt innovation? And what can innovation practitioners do to ensure companies are ready for the upturn?

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Upbeat Mood in Ireland's Entrepreneurial Community - Part II

Upbeat Mood in Ireland’s Entrepreneurial Community – Part II

This is Part II. Part I is here. Another example, O’Carroll told of was a businessman with 40 years’ franchising experience who has developed a franchised early education model for kids in deprived areas. Despite, or because of the recession, EI has seen a jump in the number of business proposals coming their way, O’Neill [...]

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Upbeat Mood in Ireland's Entrepreneurial Community - Part I

Upbeat Mood in Ireland’s Entrepreneurial Community – Part I

Despite a national mood of doom, where the only relief seems to be bouts of gloom, the feeling in Ireland’s entrepreneurial ecosystem is positively buoyant. At a good-humoured and lively panel discussion in the MBA Association of Ireland’s Beauchamp’s Speaker Series, entrepreneurs and venture capitalists gave an upbeat assessment of Ireland’s current start-up climate. Some [...]

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On Avoiding That Kodak Moment

On Avoiding That Kodak Moment

What’s wrong with this picture? The company that, not only invented the digital camera but also had a leading market share in digital photography, bungled the technology and is now seeking bankruptcy protection.

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Is Efficiency Innovation's Enemy?

Is Efficiency Innovation’s Enemy?

A group of innovation experts discusses whether efficiency in organizations can stifle innovation.

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Entrepreneurs Need More Than a Montage

Entrepreneurs Need More Than a Montage

http://www.youtube.com/watch?v=CQvNu8LoTo0#t=00m16s

Although it’s an excuse to use a goofy puppet-movie scene, this article is a good reminder that entrepreneurs should keep their eyes on the basics

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Man Refuses to Fly, Understands Language

Man Refuses to Fly, Understands Language

http://www.youtube.com/watch?v=IHyH3MPgZDo

Bill Liao is a techie entreneur who made his first million by changing his language. And not PHP, Javascript or some other computer language. He did it by changing plain old English (or maybe plain old Mandarin, because he’s bilingual). Liao (@liaonet), successful entrepreneur, co-founder of Xing, author of Stone Soup, Special Diplomatic envoy for [...]

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