Part of an ongoing series blogging the bejayzus out of Project Management Body of Knowledge (PMBOK). * The headline came from UpworthyGenerator.com and has nothing to do with anything at all, however remotely, about Project Scope or Work Breakdown Structures. PMBOK Summarized (an eBook of the posts). The previous post is here. Define Scope We…
This is the first in a series of posts (explained here) on the Project Management Body of Knowledge (PMBOK). I am blogging my way through it in preparation for my Project Management Professional (PMP) exam. A nifty eBook I call PMBOK Summarized collates all the posts. The next in the series is here. Initiating Process…
This is the first of three posts. When Kieran Flanagan was 8 years old, he wanted a blue He -Man (the yoke on the right in the picture). Now HubSpot’s EMEA Marketing Director, the kid back then was short on funds. So, he came up with a plan to draw on his available resources and…
Talk is cheap, but guidance based on hard-won experience is a little more valuable. March’s Entrepreneurs Anonymous featured a raft of advice from established entrepreneurs on a wide range of topics. Departing from its usual speaker format, this month’s meetup was purely a Q&A format. The questions were answered by a panel of experts —…
Organic reach on Facebook is approaching zero. Zero as in zilch, nada, nichts and nothing. This will have implications for digital marketing plans as the Menlo Park giant slowly squeezes the reach of organic from brand pages, according to Marshall Manson (@marshallmanson), MD of Ogilvy EAME. Manson just has authored a study for Ogilvy and…
Europe is slowly closing its innovation gap with the U.S. But national innovation rankings within Europe remain stable, according to the European Union (EU). Released today, the EU’s annual Innovation Union Scorecard for 2014 measures innovation in the EU and other European countries. The report also measures their innovation against efforts in Japan, South Korea…
When a colossus like IBM makes technology predictions, it has the feel of a self-fulfilling prophesy about it. With revenues of $99.75 billion in 2013, Big Blue has a lot of weight to throw behind its pet projects. Nevertheless, it is interesting to see what tech the company is betting on — especially if one…
How do you know if a country is doing enough to stimulate entrepreneurship? The question came after reading an academic paper called “Do serial entrepreneurs run successively better-performing businesses?” Written by Simon C. Parker, it has just been published in the Journal of Business Venturing. Tapping the US Panel Study of Income Dynamics (PSID) database,…
Einstein would have made a lousy entrepreneur. Or maybe he just would have gotten one of the basics wrong. The scientist, whose name is now synonymous with intelligence, once said that “imagination is more important than knowledge.” But, as a fresh-faced, 14-year-old entrepreneur, Stuart McGoldrick found the opposite was the case. Flush from the success…
The Web Summit was a busy place. Over 10,000 tickets were sold and 500 press passes were given out. So getting the message out was a challenge. Before attendees had even reached the venue, the marketers were at work. One guy was handing out fliers for hair cuts at a local barber. Another guy in…