“Facebook Zero” — Organic Reach on Facebook to Join Dodo & Dinosaur
Organic reach on Facebook is approaching zero. Zero as in zilch, nada, nichts and nothing. This will have implications for digital marketing plans as the Menlo Park giant slowly squeezes the reach of organic from brand pages, according to Marshall Manson (@marshallmanson), MD of Ogilvy EAME. Manson just has authored a study for Ogilvy and…