Blue He Man

You’ll Get Sick When You See How Growth Hacking Works!

This is the first of three posts. When Kieran Flanagan was 8 years old, he wanted a blue He -Man (the yoke on the right in the picture). Now HubSpot’s EMEA Marketing Director, the kid back then was short on funds. So, he came up with a plan to draw on his available resources and…

Organic only is falling on Facebook

“Facebook Zero” — Organic Reach on Facebook to Join Dodo & Dinosaur

Organic reach on Facebook is approaching zero. Zero as in zilch, nada, nichts and nothing. This will have implications for digital marketing plans as the Menlo Park giant slowly squeezes the reach of organic from brand pages, according to Marshall Manson (@marshallmanson), MD of Ogilvy EAME. Manson just has authored a study for Ogilvy and…

Lego ad in 1981 versus 2014

What’s Wrong With Women in Tech?

A number of factors combine to make the tech world an uncomfortable place for women.

Strategy illustration by the Hiking Artist

How Big Data Can Drive Strategy

Strategy is a funny old word. Although it’s bandied around a lot, almost everyone has a different meaning. If asked, for example, what a general’s strategy is in war, most people would say, “It’s to beat the enemy and win.” But surely apart from traitors and the deluded, that is every general’s strategy. In business,…

man_sawing_branch_off_tree

The Efficiency Trap

This post first appeared in the Irish Executives Network blog. Doesn’t “moving the goalposts” sound unfair? When leveled at a person, the accusation conjures up images of an underhanded and devious individual — the kind of person you want inside your tent spitting out! Moving the goalposts may be the mark of a shifty personality…

Stuart McGoldrick

Entrepreneur: “Einstein Was Wrong” & 3 More Tips For Startups

Einstein would have made a lousy entrepreneur. Or maybe he just would have gotten one of the basics wrong. The scientist, whose name is now synonymous with intelligence, once said that “imagination is more important than knowledge.” But, as a fresh-faced, 14-year-old entrepreneur, Stuart McGoldrick found the opposite was the case. Flush from the success…

How do you stand out in this?

Observations on Messaging From The Web Summit

The Web Summit was a busy place. Over 10,000 tickets were sold and 500 press passes were given out. So getting the message out was a challenge. Before attendees had even reached the venue, the marketers were at work. One guy was handing out fliers for hair cuts at a local barber. Another guy in…

Mark Suster

5 Tips & 3 Thoughts For Entrepreneurs

Starting a company is like making sausage, so don’t be fooled by the other guy’s press release. It’s probably as ugly behind the scenes there, according to Los Angeles-based venture capitalist, Mark Suster. Speaking at the 2013 Web Summit (@WebSummitHQ), Suster (@msuster) was introduced by conference organizer Paddy Cosgrave (@paddycosgrave) as “one of the most…

baby pumping fist

7 eCommerce Tips

Keep it simple and get inside the customer’s  head when it comes to eCommerce. But be prepared for an awful lot of work, said Colm Griffin, founder and CEO of Purchase.ie (@purchasedotie). His comments came at the monthly Entrepreneurs Anonymous event and it kicked off an extremely busy Web Summit (@WebSummitHQ) week in Dublin, Ireland.…

Dublin Whiskey Company

Fail Slow. This Stuff Takes Time

One of the many core principles among entrepreneurs, especially tech start-ups, is to “fail fast.” This is the concept of getting something to market — sooner rather than later — to test if your product or software is viable. The idea is to let your customers tell you if you are on the right track…