6 Tips For Digital Marketing
Anthony Quigley offers 6 tips on how to manage Digital Marketing.
03.7.12 | Media, Social Media, Strategy | John P. Muldoon
Posts Tagged ICS
How 1 Drawing and 2 Questions Can Deliver (Yet) More Value from I.T.
Research shows that mapping a company’s Enterprise Architecture for senior executives is the first step in delivering more value from its IT investment.
03.2.12 | Management, Organisation, Strategy, Technology | John P. Muldoon
Don’t Look to the Business for IT Innovation!
Prof. Joe Peppard
02.14.12 | Management, Organisation, Strategy, Technology | John P. Muldoon
Three Tips to Align Business & IT Strategies
Prof. Joe Peppard outlines the gap between Information Services and Information Technology, and the push-pull tension with business technology
02.12.12 | Innovation, Management, Organisation, Strategy, Technology | John P. Muldoon
User Involvement Key to Building Effective Business Cases for IT
Done well, they can mean the difference between success and failure of IT projects. Done poorly, they can lead to failure, “delusional optimism” and even hamper IT’s room to innovate. The comments came from Prof. Joe Peppard at an Irish Computer Society (@IrishCompSoc) talk on Building the Business Case for IT Investments. A well-done business [...]
02.27.11 | Management, Organisation, Technology | John P. Muldoon
There’s a Conversation Going On Out There; 5 Ways to Stay In It
There’s a conversation going on out there, but we’re not in it. The complaint was made by an arm of the Irish government press office. And regardless of what you may think of their plight, the central point is worth remembering: The social web is a big place and stuff is being said. Oscar Wilde, [...]
10.16.10 | Innovation, Management, Technology | John P. Muldoon
Another View on Intellectual Property
There is no point trying to patent software, according to multiple speakers at the Dublin Web Summit. Your idea will be copied anyway, said Eamonn Fallon, co-founder of Daft.ie. Talking about your idea forces you to keep working on it, said Jan Reichelt, founder of Mendeley, a productivity tool for academic researchers. Insisting on a [...]
06.28.10 | Entrepreneurship, Innovation, Technology | John P. Muldoon
A Peril Of Innovation; Guard Your Babies
Irish companies are losing out “hugely” because they fail to properly protect their innovations, according to Michael O’Duffy, CEO of the Centre for Software Engineering at DCU. It was a stark warning that all your valuable work could be taken from under your nose if you fail to look after it. His comment came at [...]
06.21.10 | Entrepreneurship, Innovation, Management | John P. Muldoon
Innovate by Design — Not by Accident
Continuing their series of talks at the Irish Computer Society (ICS), Michael O’Duffy of DCU’s Centre for Software Engineering and David Trevitt of Business Knowledge Innovation advised on how to exploit innovation. Their talk was the third in a series on the subject. O’Duffy cited research that design is the core to market differentiation. Most [...]
05.24.10 | Entrepreneurship, Innovation, Organisation | John P. Muldoon
