Only an Idiot Could Not Tell the Difference…

The need for online media to pay the bills while consumers refuse to pay for news has led to the rise of “native advertising,” or sponsored content designed to blend in with existing news.

It is hard — and probably hypocritical — to fault news organizations’ need to find a business model.

However, I find some of the news execs’ comments on the difference between editorial and advertising to be cavalier, at best.